www.MacroSun.com is more than just an E-Commerce site. It tightly integrates a content management system such that visitors can get more information on the artists and the stories behind the products. As an added benefit, this information draws more people to the site and thus increases sales.

MacroSun's site is very easy for non-technical users to administer (add/modify products, categories, content), it also adds lots of new features, automatically sends items to external stores like Froogle to increase sales, and it saves MacroSun money by eliminating annual fees.

Technologies
E-Commerce Engine- The MacroSun website was built using a fantastic Open-Source e-commerce framework called OSCommerce. The solution involved the incorporation of many 3rd party plug-ins as well as some custom modules written by Efficion.

Newsletter Software- Active Campaign's wonderful 12All Email Marketing Software was also added to the overall solution to enable easy sending and management of Bulk e-mail to MacroSun's opt-in e-mail list. The software enables the tracking of reads, bounces, and click-thrus. This software incorporates a rich text editor and sends e-mail in both Rich Text and plain text so that anyone can read it.